So, you started vlogging on YouTube to share what you’re passionate about. If you’ve done the hard work of uploading YouTube videos, participating in discussions, and getting more viewers, now it’s time to keep them.
The good news is: you have viewers watching your vlogs on YouTube. Go you! Now it’s time to make sure they stay with you for the long haul. Here are some things you can do to keep your viewers and subscribers coming back for more vlogs on your YouTube channel.
Consistently Create Valuable and Quality Vlogs
You already have a viewership and subscriber base for your vlog content, so keep giving your audience what they want. They subscribed to your YouTube channel because they like what you do. Keep on providing the quality fitness advice, tech tips or makeup reviews that drew them in, and you’ll be sure to keep your YouTube subscribers happy.
A YouTube channel is like a brand—consumers come to expect certain things from it.
People come to your YouTube videos for what you do well!
Provide the consistency your audience loves while delivering the content you enjoy making to grow your vlogging channel’s brand loyalty. Consistency doesn’t have to be boring, though! At times, a little variation within your theme and topic area keeps things interesting and engaging for your YouTube viewers.
Always Keep Things Interesting with Your Channel
Providing great videos is only part of the picture when it comes to building brand loyalty for your YouTube channel. You also have to keep things interesting so your viewers don’t drift away from your channel.
Vary your content. If you feel like you and your viewers are getting bored with the old routine, try adding something new to the mix. You can add a special touch to your videos without necessarily reinventing the wheel. Add a little novelty while still being relevant to your viewers.
Engage with Your YouTube Viewers and Subscribers
Interacting with your YouTube viewers is one of the best things you can do to get them to become an active part of your channel. Participating in the discussion around your vlogs will encourage viewers to become subscribers.
Engaging with your viewers by participating in the YouTube comments lets them know you are passionate about your channel. They will also know that you care about what they have to say, which is super important if you want a strong community for your YouTube channel and vlogs.
If your subscribers are YouTubers themselves, it’s also a good idea to comment on their videos and engage with them. This creates a shared community around their videos and yours, and that’s great for YouTube growth.
Whatever you do, don’t spam the comment sections of other YouTube creators in hopes of getting more visits to your own channel. Participating in a real conversation is a much better way to draw new viewers and strengthen existing relationships.
Listen to What Your YouTube Viewers Are Saying
Another great thing about participating in conversations for your YouTube channel: you know what your viewers want. So create it for them! If someone has a great idea for a YouTube video or vlog topic, go ahead and give it a try. You can give them a shout-out or mention at the end of your videos to thank them for the suggestion. This will also encourage more of your viewers to provide their ideas and requests as well.
Not that you should have to complete every request—you’re the boss of your own channel. Create a YouTube video on a requested topic only if you have an actual interest for it. If the topic ideas of your viewers are relevant and helpful, though, there’s no reason why you shouldn’t take their suggestions into consideration.
One great way to get collaborate with your viewers is to make a YouTube Q&A video.
Show Appreciation to Your Channel’s Supporters
Your audience will be even more active and engaged with your YouTube channel’s brand if they are shown appreciation for their support. Thank the people who support your vlogs by acknowledging them in the comments section if they leave a compliment or make a relevant request.
You can even acknowledge your supporters on social media, within your YouTube videos (shout-outs, mentions, comment screenshots), or by doing a prize giveaway! This shows everyone that you appreciate your viewers and take their support seriously.
Check out this post on four ways to acknowledge your YouTube viewers.
Use these five basic tips mentioned above to help build brand loyalty for your YouTube channel starting today!
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