Are you doing everything you need to with your YouTube videos? Does each one of your vlogs draw your audience in, engage them, and encourage them to subscribe, watch more videos, or get involved with your channel in the comments? Both veteran and new YouTube vloggers can benefit from this brief list of six things that you should consider doing with each of your vlogs.
Interact With Your YouTube Channel’s Viewers
First, remember that you’re not just talking to your camera lens; you’re talking to a community of viewers and fans who want to get involved and engaged with your YouTube channel and your vlog topics. The more you engage your viewers and talk to and with them in your YouTube videos, the more they’ll keep coming back for more.
You can engage your viewers in a number of ways, including:
- Coming up with a catchy community name for your viewers and using it when you refer to them.
- Asking them for feedback, thoughts, and questions in the video comments.
- Giving shout-outs and showing screenshots of the best comments of the week.
- Mentioning top supporters who’ve done a lot for your YouTube channel.
- Thanking your viewers for tuning in to watch your vlogs on YouTube.
Use a Branded Vlog Intro For Your Channel
When you use a branded intro, viewers will immediately know whose video they’re watching, even if they come across your vlog on social media or through an article or link on someone else’s YouTube channel or website.
Branded intros give your vlogs consistency and build brand recognition. Your intro can be a simple splash screen of your logo, or it can be more elaborate with music, animation, or a cool intro video. If you go this route, though, know that your audience will not sit through much more than a few seconds of intro before they skip it. So, don’t make it too long, and you should be good!
Use a Call to Action During Your Vlogs
As you end your YouTube vlog, always give your audience something to do. Ask them to subscribe to the channel or like the video. Encourage them to go to your Facebook, Twitter, or Instagram pages for regular news and updates on your vlogging channel. Ask viewers to leave their feedback in the comments section.
Your call to action doesn’t have to be the same for every video, but it should always encourage your audience to take some kind of action that will help grow your vlogging brand in the short and long-term.
Start a Conversation in the YouTube Comments
Why wait for a great conversation to take place when you can start it yourself? Go ahead and leave a relevant question for your viewers, shortly after each video. For example, you could say something like “Well, this brings my awesome adventure in NYC to an end! What’s your favourite city to visit, and why?!”
If you see others starting the conversation, don’t ignore it. Get involved with what your viewers have to say about your YouTube videos, and you’ll get much more engagement from them. And, of course, when they start responding to your question(s) in the comments, keep the conversation going by continuing to respond to them.
Promote Your Social Media Pages in the Description
When you upload your vlogs, remember that the description gives you an opportunity to promote your YouTube channel’s social media pages, as well. List links to your social networks within the first two lines of the video description so that they don’t get cut off under the “Show More” link. You want your viewers to see those links without having to click through so that they’ll be more likely to click on them and go check out your Facebook, Twitter, and Instagram pages.
Use a Good Thumbnail Image for Every Vlog
Many YouTube vloggers skip one of the most important steps in the upload process. When given the opportunity to choose a thumbnail image for their vlog, they do nothing and leave the thumbnail as the default image – a random frame of the video that’s generated by YouTube.
Why not make it something more fun and compelling? You can choose a still from anywhere in your video, or you can upload another image that represents your video, too. Effective thumbnail images will increase the CTR for your vlogs, getting you more views on YouTube.
So, do you do all six of these things in all of your YouTube videos? You can implement them easily, and they all have great effects on your viewership, engagement, and vlogging channel’s brand!
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