There’s an awesome community for gaming videos and channels on YouTube, growing larger each day. From veteran gamers to people who are just getting into playing video games, people are always interested in gaming content.
From reviews of new games to tutorials and strategy for different levels or stages, there’s a lot of cool content you can create in the gaming niche. Have your own channel that you’d like to grow? Check out these marketing tips to help you promote your YouTube gaming channel.
Engage and Interact in Gaming Forums
First of all, you know that your audience is made up of gamers, and you know that gamers love talking about games, both on and offline. You can reach your audience by engaging and interacting in the gaming forums where they hang out online.
Once you’ve found a few forums that are related to the games you showcase on your YouTube channel, join them and fill out your profile completely. Try to make your username the same as your gaming channel’s name or similar enough that it’s easily recognizable.
If allowed, include links to your YouTube channel and all of your social media presences in your profile or bio. And, if the forum allows links in signatures on your posts and comments, include a link to your gaming channel there, too.
Now, after you’ve filled out your profile, make sure to read the rules and then start reading a few different threads on the forum. Only comment on a thread if you have valuable feedback or information that’s related to the conversation. In other words, don’t just advertise your YouTube channel and promote yourself.
Instead, jump into conversations whenever you can provide a good answer to a question or whenever you have something to add that people will want to read. As you reach out to other forum members and establish yourself in the community, others will be more interested in what you have to say and will start checking out your gaming channel, and your audience will start to grow.
Start a Blog for Your YouTube Gaming Channel
While you’re engaging with other gamers on forums, you can also promote your YouTube gaming channel by starting a companion blog.
When you include great gaming content and/or strategy, industry news, behind-the-scenes content, and other informative and entertaining information, people will want to read it. Essentially, each time you create a blog post that features information other people are searching for on Google, you could get new readers, and subscribers!
When you embed your YouTube gaming videos in your blog posts, readers will be able to get back to your channel just by clicking through. You can even include a “Subscribe” widget and a gallery of videos on your blog so that your viewers don’t have to leave the page to subscribe to your channel and/or see more of your content.
Blogging about topics related to your gaming channel will also give you more content to post about on social media, as well. When you promote and link to your blog on Facebook, Twitter, Instagram, and other social networks you can share great content and promote your YouTube gaming channel at the same time.
SEO Your YouTube Videos
You may not have a lot of videos on your channel, but you should optimize the content you have. Make sure to research the keywords that your viewers are searching for and include them in a fluid manner in your video titles and descriptions. You can also tag your YouTube videos with keywords relevant to your gaming content.
Search engine optimization helps people who are interested in your content find your videos. By making your videos and your channel more visible to search engines (like Google, YouTube, and Bing), you essentially make it more visible to your target audience, as well.
Check out this great guide on how to SEO your YouTube videos.
Establish a Social Media Presence
Now, we’ve already mentioned social media briefly, but let’s dive a little bit deeper into this. With the help of social media, you can reach a much wider audience than relying on YouTube search results alone. By creating and regularly maintaining presences on Facebook, Twitter, Instagram, and other relevant platforms, you’ll reach more than just your current audience.
For example, every time one of your followers on Facebook likes or comments on one of your posts, that activity will show up on their friends’/followers’ newsfeeds. The more you post and the more interaction you have with your existing viewers, the more their friends and their friends’ friends will see your posts and see that you have interesting and fun material and information that they want to know more about.
If you want to be really successful on social media, you’ll also want to make sure that you’re posting regularly. Quality content is great, but consistency will keep you on your viewers’ radar. Create a schedule according to the best practices for each social network, and stick to it. The more consistent you are with your social media schedule, the better engagement you’ll get.
Also, be sure to differentiate your social media content. Don’t just post the same material on every social media presence you have, or else, your audience won’t have a reason to keep up on all of them.
Check out this guide filled with tips on social media marketing that can be used to promote your YouTube gaming channel.
Collaborate With Other Gamers on YouTube
Any YouTube creator can benefit from collaborating with other YouTubers, including gamers. Just by playing with (or against) other gamers, you can create material for your videos and help promote your YouTube gaming channel.
You can do this by reaching out to other gamers with relevant YouTube channels and offering to game with them. Recording your game and editing in commentary gives you a fun gaming video that your viewers will enjoy, and you can then give each other shout-outs and exchange links to each other’s YouTube channels (which you can put in video annotations, and on the first line of your descriptions for easy, immediate access).
You can then both get more views and subscribers by getting exposure to each other’s audiences, and you can build a great connection and set the stage for future collaborations and guest appearances, too.
The more you network with other YouTube gamers, the more exposure you can get. And you don’t have to record all of your games with them, either. You can collaborate with them on social media by mentioning and linking to each other’s videos and Facebook, Twitter, or Instagram pages.
You can even film fun video challenges, or work together to manage a gaming discussion group on Facebook or a community on Google+ and bring your audience together for more in-depth conversations about topics related to your videos. The opportunities are endless!
Contribute to Gaming Blogs and Magazines
Gaming blogs and online magazines are always looking for quality content. They often welcome guest bloggers and contributors with open arms. When you reach out to these publications, go ahead and send them a blog or column and a bio that are ready to be published. This way they’ll know you’re serious, and they can get your contribution into their next edition, which could be as soon as the next day or week.
Why should you be a guest blogger or contributor? The people who read these blogs and magazines are your target audience. If you can show them that you provide content that they’re interested in, they’ll want to see more of what you have to offer.
Be sure to include a link to your YouTube channel and/or your Facebook page in your author bio so that interested readers can follow it to see your gaming videos. Remember that this isn’t an advertisement. You’re giving your potential viewers a taste of what your YouTube channel is about; you’re not writing a press release for your channel. People won’t read that kind of post, and blogs and magazines won’t publish it, either, so be wary of too much self-promotion.
Interested in a guest blogging? Check out these helpful tips.
Network With Other YouTube Gamers
You may not be able to collaborate with everyone who has a gaming channel on YouTube, but you can certainly network with a lot of people who have similar or related channels to yours. Watch their videos and interact with them on their channels. Leave them valuable comments and feedback, and jump right into the discussion in the comments threads on their YouTube videos.
Just like participating in forums or writing guest blog posts, don’t make your engagement with other gamers about promoting your YouTube gaming channel. Instead, show that you care about the gaming community. Make sure that all of your comments and replies are thoughtful, and on topic. If you contribute value to the conversation, other viewers will click on your username to find out more about your gaming channel, and you’ll get more views and subscribers.
Keep an Eye on Your YouTube Stats and Data
YouTube provides free analytics information for its users. You can look at the stats and data on all of the YouTube videos on your gaming channel with a simple click of a button. This tells you which videos are the most popular, when people are watching the most, where your viewers are located, what your traffic sources are, and much more!
With this information you can determine what you need to adjust about your YouTube channel to keep getting more views and subscriptions. For example, if you’re considering experimenting with the day and time that you upload your videos each week, take a look at your analytics after a couple of videos. If you notice that you get more views on gaming videos posted early in the day on Wednesday than you do when you post them late in the day Friday, you have the information you need to tailor your schedule appropriately.
Scheduling isn’t the only thing you can tweak with analytics, though. If you notice that you have a lot of viewers in one particular area, you might give them a shout-out or do a special episode aimed at them. If one of your videos is particularly popular, take a look at what you did differently with your content in that video and see how you can emulate it in future episodes.
You can even read over this helpful resource on effectively using your YouTube analytics.
Stay updated with your social media stats as well. If you keep track of these, you’ll be able to tell which platforms are doing the most for you, when your social media posts are getting the most exposure, and what you need to do to get more followers and viewers.
Just follow these simple steps to promote your YouTube gaming channel, and you’ll notice an improvement in your views and subscriptions! We’ve even put together a massive guide on how to promote your YouTube videos – check it out!
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