Being seen as an authority in your niche is one of the biggest keys to a successful YouTube channel. This isn’t a new concept, and it shouldn’t be surprising.
Whenever people want a great game review, an expert tip on eye shadow application, a great tutorial on decorating their living room, or help in whatever niche you’ve chosen to vlog about, you want them to think of you and your YouTube channel’s brand.
People trust Nike to sell them great shoes that will really perform. You want viewers to trust your channel to provide them with great content that’s informative and entertaining. So how can you do that?
Take Time to Understand Your YouTube Viewers
First of all, you need to really know your YouTube channel’s viewers and understand what they’re looking for in your vlogs. If you haven’t already, you need to brainstorm your ideal demographic(s). Who are they? What’s their age range? What are their interests? What type of content do they enjoy? Why are they tuning into YouTube channels like yours?
The more detailed you can get about the people you’re vlogging on YouTube for, the more you can be sure that you’ve chosen the right approach towards things, that you’re reviewing the right products, and that your content is useful to them and really speaks to them.
Stay on Top of the Latest Trends in Your Industry
Next, if you really want to be seen as an authority in your field, you need to stay informed of the latest trends and the newest products in your industry or niche. If you’re a vlogger still talking about something three years after it was released, you’re behind the times.
Staying on top of the latest trends in your industry will not only help you stay up to date on the topics that interest your YouTube viewers, though. Doing this will also give you a lot of new ideas for vlogs covering trending topics – which means you’ll be able to reach a wider audience and get more views on YouTube.
Follow a Regular YouTube Video Schedule
All of the market research in the world won’t help you out if you don’t keep a regular schedule. Publish your uploading schedule on your YouTube channel’s about page and all of your social media pages, and stick to it!
If you commit to uploading two vlogs every week, then you need to do that. If you can’t, then either figure out how to reorganize your personal schedule so that you can stay on track or modify your uploading schedule so that you can keep up with it. Consistency is one of the most important factors for establishing your YouTube channel as a vlogger.
Be Consistent With Your Channel’s Social Presence
Along with consistent uploading, you also need to keep up with your social media pages. Just having Facebook, Twitter, Instagram, and SnapChat accounts won’t get you more followers, viewers, and subscribers. However, consistently posting quality content that your audience wants to see will help you grow your YouTube channel’s brand and reach immensely.
Create Unique Content
As a YouTuber, one of the best things you can do is emphasizing the creation of unique video content. And we’re not just talking about making sure you don’t break any copyright laws. For example, think about Casey Neistat and his approach as a daily vlogger.
You need to put your own spin on your YouTube videos. Give your own unique perspective on things. Make your content engaging and relatable. If you do, your audience will keep coming back for more.
Always Make Quality and Value a Priority
Finally, quality always wins over quantity. Yes, you want to be consistent with your YouTube videos, but you need to make sure that you’re giving your audience high quality, valuable content. This means paying attention to the quality of your video and audio in your vlogs because your viewers won’t stick around for videos that they can’t easily see and hear.
It also means discussing things that interests your audience and putting effort and thought into creating videos that they’ll want to watch. When in doubt, ask yourself if you’d tune in.
Whether you vlog about gaming, beauty, or tech, be sure to keep these tips in mind to help make your YouTube channel an authority brand in your selected niche. Always consider your audience when you make your videos. Be consistent, and prioritize quality and value for your viewers. The more you do these things, the more viewers and subscribers you’ll get, and the more you’ll build your YouTube channel’s reputation as an authority in its field.
Vloggers Mailing List
Subscribe to our mailing list and get our best content for vloggers sent to your inbox.
Thank you for subscribing.