If you want to promote your YouTube channel and get more exposure, you have a lot of fun and simple methods available to you. Among them, Twitter chats are a great way to build community and engage with your audience, along with growing your YouTube channel’s brand.
What is a Twitter chat? By creating and using a custom hashtag, participants in a Twitter chat can read, retweet, and respond to each other’s tweets. Basically, with the use of a simple hashtag, you can turn Twitter into a chat platform for your YouTube community whenever you like.
Why You Should Host Twitter Chats
While interacting with and engaging your audience in the comments on YouTube and social media platforms is effective and fun, that’s not the only way to get more involved with your viewers.
With a Twitter chat, you’ll have a set time when you and your fans can discuss all kinds of relevant topics to your YouTube channel. You can respond to each other in real time, and you can build a great conversation that you can refer back to whenever you search Twitter for your chat’s hashtag.
Twitter chats give you opportunities for shout-outs, and when you use established hashtags along with your custom chat hashtag, you can get more people involved, increase your exposure, and give potential new fans some great context for your YouTube channel.
So, now that you know why you should consider them, let’s talk about how you can actually setup a Twitter chat for your YouTube channel.
Pick a Twitter Chat Date and Time
Because Twitter chats are live, you’re going to need to be available during your chat. So you’ll need to choose a date and time that you can clear and focus entirely on talking with your YouTube channel’s community.
You’ll also need to make sure that you give your audience enough warning about the chat so that they can get on Twitter and participate with you and other members of the community. We recommend choosing a date that’s about one to two weeks in the future and then promoting the chat in your videos, in your video descriptions, on your YouTube channel’s homepage, on your blog, on social media, and on all of your other web presences.
Decide on the Twitter Chat Hashtag
When you promote your Twitter chat, you’ll not only need to tell your audience when the chat will be happening but also how to access it. As we mentioned earlier, access to the chat is easy; you just use a custom hashtag. So don’t forget to choose a great hashtag and tell your audience to start using it when the chat starts on Twitter.
When choosing a good hashtag, make sure that it’s relevant to the chat and to your channel, and don’t forget to search Twitter’s hashtags to ensure that no one else is already using it. Go over a few different variations and choose the best one before you start promoting the date and time of your chat.
Pick Questions for Your Twitter Chat
Next, choose some questions to get the chat going. Sometimes, chats may have trouble at the beginning because no one wants to jump in and be the first to tweet something. If you only have a limited amount of time, this can be a problem. Creating a list of questions that you’ll post publicly before the chat will help get the conversation flowing faster than starting cold.
Build Interest and Promote Your Twitter Chat
Once you’ve come up with your date and time, your hashtag, and your questions, it’s time to really start promoting your chat. Talk about it in your YouTube videos. Remind people about it on social media. Post about it in your blog. If you see really great comments on your YouTube channel, respond to them with a comment like, “This is really great feedback. I’d love to hear more from you in the Twitter chat next week!”
Post Your Twitter Chat Questions
To continue building interest and to get people thinking about what they’ll want to talk about during the chat, go ahead and post your Twitter chat questions online. You can post them one at a time on Twitter, or you can post all of them on your blog and link to them on Twitter and other social media sites.
Posting your questions ahead of time gives your viewers and participants a chance to develop their thoughts on the subjects you’re going to discuss in the chat. Some of them may even make their own YouTube videos about these questions beforehand and post them during the chat.
Respond and Engage With Participants
During the chat, stay on Twitter and make sure to read your viewers’ comments, questions, and answers. Whenever you can, jump into the conversation and engage with them, too, even if a question isn’t directly aimed at you.
You can get really engaged with your chat and build interest in it while it’s going on just by responding to others’ tweets or retweeting them. You can also favorite really great tweets and then use them later in your upcoming YouTube videos or chat summary.
Summarize the Twitter Chat
After your chat is done, make sure to write a quick tweet thanking everyone for participating. Then, to follow up, go ahead and write a blog post or create a YouTube video to summarize the chat.
Discuss which questions and comments took off. Showcase answers from participants. Talk about what surprised you and what interested you most. Highlight really interesting and relevant tweets and contributions. And, of course, don’t forget to thank all of your participants again.
At the end of your chat summary, let your audience know when you’ll be hosting another Twitter chat. Those who participated in this one will no doubt want to get involved in the next one, and you can let people who missed it know that this wasn’t their last chance to get involved.
Running successful Twitter chats like this will help you grow your audience, but it will also do more than that. It will help you build your community and cement your relationship with your audience and fans for long-term, sustainable success for your YouTube channel. Keep these tips in mind whenever you plan on hosting a Twitter chat!
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