You might’ve started beauty vlogging on YouTube because you wanted a platform to talk more about your favourite make-up products, share advice, and join a community of beauty gurus all around the world. On the other hand, you might’ve started a YouTube channel because you want to shift your career towards the beauty industry, and you think this is the best way to build your name.
Whatever the case, you should be able to benefit from these 4 helpful tips for growing your YouTube beauty channel.
Create and Follow a Consistent Beauty Vlog Schedule
This means that you should consistently beauty vlog, and that means setting up a regular schedule for your YouTube videos and viewers. Look at your weekly schedule and determine how much time you’ll need to create a quality beauty tutorial or review. Then figure out how much time you’ll need for writing scripts, shooting videos, and editing.
Some of these tasks might overlap, especially if you specialize in tutorials, but if you figure out how much time you need to spend on your YouTube channel each week, you can determine how often and when you can upload.
Then stick to your schedule, and you’ll see more views and subscribers as your return viewership increases because your audience knows when they can expect great content from you!
Engage Your YouTube Beauty Channel’s Audience
Don’t just talk at your audience – talk with them. At the end of your YouTube beauty videos, ask a question to get them engaged in the comments. Respond to those comments and keep the conversation rolling. Talk to them on social media. The more you do all this, the more you’ll see your beauty channel’s community grow, and get stronger.
Build Connections With Other Beauty Vloggers
You can also grow your beauty channel’s audience by connecting and collaborating with other vloggers in your niche or topic area. Reach out to them and offer to collaborate with shout-outs and mentions, collab videos, and/or guest appearances.
When another YouTuber mentions you or you have a guest appearance on their channel, their audience will be inclined to look up and visit your channel, and vice versa. When you work together, everybody gets more viewers.
Create a Short-Term and Long-Term Marketing Plan
Finally, you can probably do the most to grow your YouTube beauty channel by getting organized and putting together a short-term and long-term marketing plan. Start by writing down your long-term goals. Then break those down into milestones and shorter-term goals. Once you’ve mapped out your plan for the next few weeks, months, and year (or more), start looking at online and in-person marketing tools you can use to make those goals a reality.
Apply those tools to each milestone and short-term goal, and before you know it you’ll have both a long-term and short-term marketing plan. You’ll know how often you need to post on social media, which analytics to follow to ensure the most engagement, and what you’ll be doing this week, next month, and in a year to improve and grow your YouTube beauty channel.
You can even check out our guide on promoting your YouTube videos.
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