Interested in getting sponsorships for your YouTube channel? FameBit is an online marketplace that connects YouTubers with brands that are interested in advertising their products and services. This provides creators an opportunity to earn money with their content by partnering with brands that are relevant to their audience.
To learn more about the popular platform, we recently got to speak with Adam Hendle – community director at FameBit.
Great to have you join us! Tell us a bit about FameBit and how the platform works.
FameBit works as a self service marketplace connecting YouTubers with brands for sponsorships. The way it works is a brand will post an opportunity to our platform. YouTubers are then notified of new opportunities and if it’s something that makes sense for their channel they can send in a proposal to work with the brand. If the brand accepts the YouTuber, they are notified and then will be able to talk directly with the brand in the FameBit workroom.
From there you can talk details with the brand and then film the video. Once you have filmed, simply upload an unlisted video link to the workroom. Once the brand approves it, you post it to your channel and then are paid out from FameBit within 48-72 hours.
How can YouTubers and vloggers use FameBit to increase their revenue?
Most YouTubers and influencers can not survive on what they are paid via AdSense for their views. Sponsorships pay much higher and allow YouTubers to find products that they think their audience will love and can relate to, which creates great content as well as helps them monetize.
The marketplace went live just last year. What are some of the early challenges you faced and how have you addressed them?
The most inherent problem with marketplaces is balancing supply and demand. If you have too many YouTubers and not enough opportunities it can get frustrating for a YouTuber in which they decide to never return. On the flip side, if brands are posting opportunities and they are not finding the right types of YouTubers then they are very unlikely to return and post a second campaign.
We started out by tackling the health/beauty/fashion vertical. By making sure we owned one vertical it was much easier to find and connect brands and YouTubers. That said, we are now branching out into other verticals as demand for certain types of YouTubers and products rise.
What tips would you give to creators interested in submitting proposals to brands on FameBit?
The three biggest tips I could give would be to do your homework on the brand, find the right fit for your channel and provide details on how you see the video coming together.
Brands are looking for YouTubers that show a genuine interest in their product and have done a bit of digging into their company. Also, only apply for opportunities that will make sense for your channel. While the allure of getting paid for a sponsorship may seem enticing, you only do damage to your channel if you accept something that isn’t a fit. Lastly, make sure to paint the brand a picture of what you plan on doing for them.
It’s the YouTubers that balance these three points that get hired the most.
Are YouTubers able to use multiple video formats when working with brands?
We’ve pretty much seen everything from hauls, tutorials, look books, skits, reviews, etc. What we like to stress to the brand hiring is let the YouTuber be themselves and do what they believe will resonate most with their audience.
Recently, there was a new feature added to the platform for collaborating with other creators…
The new collab tool allows YouTubers to work directly with each other on videos and ideas. We not only want to help YouTubers get paid sponsorships, but we also want to help them grow their channels and collabs are a great way of doing that!
FameBit also has a referral program for creators. Could you explain a bit about how that works?
We love our community of YouTubers and we want to reward them for having them help us spread the word. We found the best way to do this was a point reward system in which a YouTuber receives 200 points for referring a fellow YouTuber.
We also give 1 point for every dollar that a YouTuber gets hired for on the platform. For example, if a YouTuber is hired for $200 we give them 200 points. Points can be redeemed for lighting equipment, microphones, cameras and more. The idea is as you grow your channel you need better equipment and we wanted to help make that happen.
The reward system sounds awesome! What are you most looking forward to this year?
Without giving too much away we truly feel that we are just at the tip of the iceberg when it comes to features and product improvements. Last year was really about building out the idea, and this year is about pouring gasoline on it and igniting it! Look for a slew of new features coming in the near future.
We would like to thank Adam for taking the time to discuss FameBit with us!
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