If you really want your YouTube channel and your videos to be successful, you’re going to need to create, build, and maintain a brand. But you already know that. You know that you need cohesive, attractive brand colors, a logo that pops, and a consistent brand voice and tone.
Did you know, though, that you can make money and promote your YouTube channel by selling branded clothing online?
Whether you choose to sell directly or through a third-party service, you have tons of options for creating fun designs and selling quality branded clothing that will help get the word out about your YouTube channel and help you earn money at the same time.
In fact, a lot of these options don’t even require you to put in any front-end investment money. You can start selling products without even purchasing inventory because we live in the age of print-on-demand clothing and merchandise. So how can YouTubers start making money by selling branded clothing?
What Is Branded Clothing?
First of all, let’s define the term “branded clothing”. Branded clothing isn’t the same as brand-name clothing. We’re talking about t-shirts, hoodies, hats, and other clothing that prominently shows off your YouTube channel in some way.
Selling branded clothing is a great way to get your YouTube channel out there and increase awareness of your awesome content. How? Well, companies across many different industries have been using branded clothing to gain brand recognition for more than a few decades.
What do you think of when you see someone wearing a T-shirt that shows a stylized white apple with a bite taken out of it? You think of Apple, right? Of course, you do, because the marketing team at Apple has worked hard to link that image in your mind with their company.
Clothes with brands, logos, catchphrases, and signature artwork on them all work the same way to increase brand recognition and build a sense of style for the brands they represent.
When you make and wear a piece of branded clothing for your YouTube channel, people will inevitably ask you about it (especially if it’s a cool design on a quality shirt). That’s why t-shirts, hoodies, and jackets can be some of the most powerful marketing tools around for getting the word out about your channel and your entertaining YouTube videos.
Designing and Creating Your Branded Clothing
While buying and wearing graphic T-shirts and other clothes branded for your YouTube channel is a really great low-budget, offline marketing strategy, there’s no reason that you can’t actually make money while you’re doing it.
If you do your homework, you can create clothing designs that people want. Then, when they purchase your branded clothing and wear it out, they’ll help you earn revenue and be a part of your biggest offline marketing campaign! Pretty cool, right?
To do this, you really have to have good designs and quality clothing, though. You can’t just slap your channel name on a low quality T-shirt and expect anyone to want to pay for it. However, the sky is the limit for cool designs, and when you choose a quality clothing manufacturer with a good reputation to use for your products, your viewers will be more willing to pay a little bit extra for their T-shirts, hoodies, etc.
So, what kinds of designs really work for branded clothing for your YouTube channel? Take a moment to look at the YouTube videos you’ve posted. You want the clothes that you sell to reflect the same style as your YouTube channel.
You want the clothing design to instantly bring your channel and your brand name to mind. So, how can you base your clothing choices and designs on your YouTube channel?
First of all, of course you’ll want to feature your channel’s logo, but that’s not all you can do. Do you have a particular catchphrase or tagline that you use a lot in your videos? Does your community of fans and viewers go by a specific name?
Watch a few of your videos. Read the comments on your YouTube channel, your social media fan pages, and other places where your fans interact with you. Take note of things that your fans enjoy and the content they like.
With so many options for print-on-demand branded clothing, you can throw a bunch of different design ideas up on your online store or you can poll your viewers and find out what kinds of t-shirt designs they’d like you to create.
Promoting Your Clothing Designs
Once you have a couple of clothing designs that you like and that you think will sell, it’s time to start promoting your clothing on your YouTube channel, Facebook, Twitter, Instagram, and everywhere you have a presence online (and offline, too).
Don’t be afraid to wear the cool shirt you’ve designed and created for your YouTube channel when you’re filming your videos. If it looks good on you, your YouTube viewers and subscribers will know it’s going to look good on them, too, and they’ll be more interested.
Even if you don’t always wear your shirts, hoodies, hats, or other branded clothing, you can still display them in your YouTube videos by showcasing them in the background. This will help cement your video brand and logo, getting you more brand recognition and promoting T-shirt sales, too.
You can promote your clothing designs on social media networks like Facebook, Instagram, and Pinterest by posting pictures of your designs and letting your audience know that they’re coming out soon or that they’re already available for sale at your online store.
You can also use these promotions for audience engagement and building interest in your designs. If one design or piece of clothing gets a lot more attention and love than another, go with it and drop the one that’s not sparking any interest.
As you’re building interest in and awareness of your online store, you can promote sales by building up hype around your YouTube channel and your branded clothing.
For example, you can hold a giveaway on Facebook, Instagram, or Twitter. Ask your audience to like and share your posts and/or comment why they would like a free [Your Brand] t-shirt. It won’t cost you much, and it will help build interest for your products.
While you’re at it, through the YouTube Partner Program, which you should already be signed up for to monetize your channel, you can include annotation links to outside sites on your videos. These will pop up as semi-transparent links over your videos at designated points and places that you decide on.
So, at some point in your video, you can have an annotation appear pointing to your shirt that says something like, “Like the shirt? Buy it here!” The link will open a new tab and take your viewers to your online store, where they can check out all of your branded clothing and awesome merchandise!
And, of course, don’t forget that you can talk about your new line of branded clothing in your videos, as well. Incorporate a little promotional bump in your video intro and/or outro, and be sure to link to your store in your video descriptions and on your YouTube channel’s about page!
Selling Your Branded Clothing Designs
Now, we’ve been talking a lot about your online store, but you’re probably wondering, “What online store? I don’t have an online store…” Well, you’re going to need one. Fortunately, though, setup and inventory won’t be a problem.
Most print-on-demand sites have easy-to-use codes that you can embed in your site for a professional look and feel that lets you sell your branded clothing. You can also setup a clothing store without a website, by creating one on a print-on-demand site that you prefer.
Here are a few sites you can use to create and sell clothing designs online:
You don’t have to do anything special or have advanced experience with coding, web design, or development. You just need some cool designs and a little bit of time to follow user-friendly directions on your favorite print-on-demand site.
Before you officially start selling your clothing designs, be sure to order and test out the branded clothing from your preferred print-on-demand site or supplier to ensure the final product is what you envisioned. You need to make sure that your awesome fans and viewers are getting a high quality product!
Take some time and choose a print-on-demand site that gives you the best services and online store, and you’ll be on your way to selling branded clothing for your YouTube channel!
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