As a vlogger, branding your YouTube channel is very important. When you have a consistent, branded look, feel, and sound, people will immediately recognize you, your YouTube channel, and your vlogs. Building brand recognition this way helps you build your audience with both online and offline marketing.
There’s a reason that all of the most successful vloggers in the world have great branding – because it’s essential! Now, let’s walk through the basic steps of branding your YouTube channel effectively.
Your YouTube Profile Picture
When viewers visit your YouTube channel or see vlogs that you’ve posted, they’re going to see your profile picture, so you want to make it count. You could use an image of yourself, your logo or a very distinct, recognizable branded image. If your logo is too busy for a small thumbnail-sized image, consider redesigning it or using a more simple version.
You want your profile picture to catch viewers’ attention, and you want it to effectively represent you and your vlogging channel. For an added bonus, use the same picture for all of your channel’s social media presences, as well.
Branding Your YouTube Channel Art
Much like Facebook’s cover picture, YouTube lets you choose your own image for the background of your vlog channel’s homepage. You could just upload a larger version of your logo, but there are honestly better ways to use your space.
Your profile picture is already front-and-center with your logo on your channel’s homepage, so use your background art to give your fans some information about your channel. You can create a graphic that fits the dimensions of your channel’s background art and clearly lists your uploading schedule, your brand name and/or tagline. You can even include social media information, too, like your @name on Twitter or Instagram and/or your blog URL.
Create a balanced image that stands out (using your brand colors) and clearly gives all of this information, and you’ll be on your way to an effectively branded channel.
Branding Your YouTube Channel Description
Your YouTube channel’s “About” page is a great place to add some good brand information. Using the same voice and tone you use in your videos (for a consistent brand voice), describe your channel and what you vlog about. Don’t forget to include your video uploading schedule, as well.
If you’re not sure what to put here, check out how some of the top vloggers in your niche have described their pages. You don’t want to copy them, but there’s nothing wrong with taking a few good cues from people who know what they’re doing.
Link to Your Social Media Pages
Add links to your social media pages in your YouTube channel description and in your video descriptions, too. The more accessible these links are, the more likely your viewers are to follow them and check out what you have to share on Facebook, Twitter, and Instagram.
Use Your Video Descriptions Effectively
Speaking of your YouTube video descriptions, you’ll notice that only the first few lines are visible before your viewers have to click the “Show More” link. Make sure to include your most important links in the first two or three lines to ensure that they don’t get cut off. After your links, include keyword-rich (but not keyword-stuffed) descriptions of your videos that give your viewers a good idea of what they’ll be watching (and why they want to watch it).
Create a Branded Intro/Outro for Your Vlogs
Now, your viewers aren’t always going to come across your vlogs on your YouTube channel. They’re going to see them when their friends share them on Facebook and Twitter, or they’ll see them shared in blogs, etc. You want to make sure, no matter where people see your videos, that they can immediately recognize your brand. That’s why a branded intro and/or outro is a great addition to all of your vlogs on YouTube.
Your intro/outro can be nothing more than a splash screen with your logo, or you can get more creative with it and include an actual intro sequence. Don’t let it get too lengthy, though. Keep them short to keep your audience engaged.
Branded In-Video Graphics
A translucent watermark in the corner of the screen is a great way to build brand recognition. Especially when your vlogs are being viewed from places other than your YouTube channel. You can add branded hashtags, your logo, or your channel’s name.
You can also include YouTube annotations and actually link to your social media pages, other videos, your online merch store, etc., all within your vlogs.
Brand Your Video Thumbnails
Instead of just using a still from your video for your thumbnail image, you can actually upload a custom image. We recommend using a branded image that also incorporates a still or some other element from the video so that you have something that’s representative of both your channel and the video your viewers are about to watch.
With these tips, you should have everything you need to start branding your YouTube channel and vlogs. Have fun!
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